EFD UK Ltd (Masalawaala)
Leicester, United Kingdom
Our family run company formed a few years back, when we started importing 'ready to cook' spice mixes into the UK for distribution. We understood that cooking an authentic curry from scratch can be a long and tedious process with a long list of ingredients. Our consumers started asking for more versatile products that can be used to cook for the whole family, thus we launch Our brand 'Masalawaala' -the pride of our passion for traditional and authentic food from the subcontinent, which are Gluten Free, Dairy Free, Vegan, Vegetarian and Halal. We are a company who believes in bringing innovative, authentic & traditional Indian products, which are easy to cook at home, to market. We feel everyone should be able to make an authentic Indian curry/ traditional snack/south Indian dosa’s and traditional Indian desserts at home, engaging consumers to easy cooking and eating healthy. Rich and colourful flavours so you can cook perfect authentic curries, marinades and sauces with just one packet of ‘Masalawaala’. Traditional Indian cooking, was done with using fruits, nuts and spices, ‘Masalawaala’ takes you back to your roots. Our entire range contain no preservatives, artificial colours or flavours or additives, just high quality spices which have been masterfully blended. Our range is ambient with a long shelf life and new products are added regularly to increase our Masalawaala family of products.